How results are ranked
Every result gets a score out of 100 from four parts. Nobody can pay to move up. Claimed listings get at most 3 extra points, never enough to pass a better match.
45%
RelevanceHow well the practice matches what you typed: specialty, treatment, name.
30%
Social proofThe practice's score compared with similar practices. Today this is listing strength; reviews and social activity are added as they come online.
15%
DistanceCloser practices rank higher within the search radius.
10%
CompletenessHours, services, website and online booking listed.
If fewer than 10 practices match nearby, the search radius widens from 10 to 25, 50, 100, then 250 miles.