Iritani Orthodontics
- Children's dentistry
- Cleanings & exams
- Laser dentistry
- Sealants & fluoride
- Fillings
- Crowns & bridges
- Sedation dentistry
- Emergency dentistry
- Braces
- Invisalign / clear aligners
Online booking: Book with Sesame
Delta Dental
“Delta Dental” Source page
Cigna
“Cigna” Source page
Aetna
“Aetna” Source page
MetLife
“Metlife” Source page
UnitedHealthcare
“United Health Care” Source page
Anthem
“Anthem BCBS” Source page
Blue Cross Blue Shield
“Anthem BCBS” Source page
Ameritas
“Ameritas” Source page
Medicaid
“Medicaid (Pediatric Dentistry Only - Not Orthodontics)” Source page
Read from the practice's own website (/financial-information, /first-tooth-first-visit) on Sep 29, 2026. Open a plan to see the exact wording. Coverage changes, so confirm with the office before your visit.
Dentists
| Named on the website | National registry (NPI) | State license |
|---|---|---|
| Mark Iritani, DDSVerified | 1821172792 · registered at another address | ActiveCO #106001 · renews Feb 2028Verify(matched by name) |
| Matt Iritani, DDSVerified | 1043881790 · registered at this office | ActiveCO #203636 · renews Feb 2028Verify |
| Megan Iritani, DDSVerified | 1295489805 · registered at this office | ActiveCO #204598 · renews Feb 2028Verify |
| Patra Watana, DMDVerified | 1982788527 · registered at another address | ActiveCO #6614 · renews Feb 2028Verify |
Names come from the practice's website. Each is checked against the national provider registry (NPPES) and the state dental board's public license records. “Verified” means an NPI match or an active state license.
#47 of 69 in the Denver metro · #10 of 10 for orthodontics
Built from 5 of 5 evidence areas covering 97% of the index. Scored September 29 with engine spi-2026.09-v2.3-google-ig.
How 70 points are built
SPI = Σ (part score × part weight) ÷ Σ weights of parts we could measure. Parts we can't measure yet are left out, not guessed. That's why confidence is 97%.
| Part | Score | Weight used | Points | Status |
|---|---|---|---|---|
| Reputation | 94 | 30% | 29.1 | measured |
| Social reach & activity | 8 | 17% | 1.4 | partial |
| Website & technical SEO | 75 | 20% | 15.5 | measured |
| Data accuracy (NPPES) | 88 | 15% | 13.6 | measured |
| Social footprint | 65 | 15% | 10.1 | measured |
| Dental360Hub Index | 97% | 70 |
Rating is adjusted toward the metro average when reviews are few, so 5.0★ from 8 reviews can't beat 4.8★ from 800.
- Titles longer than 60 characters · warning · 21 pages
- Several pages share the same meta description · warning · 20 pages
- Several pages share the same title · warning · 2 pages
- ✓ Practice is registered in NPPES
- ✓ NPPES address matches the listing
- – NPPES phone matches the listing
- ✓ Registered specialty matches the listing
- ✗ NPPES record updated in the last 3 years
- ✓ Website dentists are licensed (NPI found)
4 of 4 dentists on the website matched to active NPIs.
Found from links on the practice's own website.
Where this practice stands in the Denver metro
What would move this practice up?
Drag a part or apply a tip. The score and metro rank update using the same formula and the real scores of every other practice.
No blog or news posts found
Titles longer than 60 characters; Several pages share the same meta description; Several pages share the same title
No link found on the website
Last updated 2022-04-22. Update it at nppes.cms.hhs.gov (free, about 10 minutes).
How this becomes search order
When a patient searches, every match gets 45% relevance + 30% Dental360Hub Index + 15% distance + 10% listing completeness. The index decides most of the order between equally relevant, equally close practices.
Search score 83.3 → position #3 of 10 within 50 mi.
- Comfort Dental Braces in Centennial · 84.9
- Comfort Dental Braces at East in Aurora · 84.3
- Iritani Orthodontics · 83.3
- Comfort Dental Braces at Colfax and Havana in Aurora · 82.6
- Comfort Dental Braces in Littleton · 82
How complete this profile is
Profile completeness is 48/100: whether the basic details (website, phone, hours, services, booking) are filled in. It is not a ranking.
See every check behind profile completeness
- Address pinpointed on the map+14
- Valid US phone number0 / 12
- Working website+12
- Business hours listed0 / 14
- Top services listed (3+)0 / 12
- Online booking link+12
- Lead doctor named+6
- Detailed practice description0 / 8
- Specialty tagged+4
- Social profiles linked0 / 6
How to move up
Doing all 5 would take the score from 48 to 100.
- +14Business hours listedList your weekly hours. Only 3% of listings have them, so this alone lifts you above most practices in your area.5 min
- +12Valid US phone numberAdd a direct line in (555) 555-5555 format so the Call button works on every phone.2 min
- +12Top services listed (3+)Add your 3–5 most-requested services (e.g. Invisalign, implants, whitening). Patients search by treatment.5 min
- +8Detailed practice descriptionWrite at least a short paragraph about your team, approach and what makes the visit comfortable.15 min
- +6Social profiles linkedLink your Google, Instagram and Facebook profiles. They feed Reach and Reputation once those pillars go live.5 min